What does the term "focal point" refer to in floral design?

In floral design, the term "focal point" specifically refers to the predominant flower or feature that draws attention within the arrangement. This element is intentionally placed to capture the viewer's eye, serving as the centerpiece that establishes the theme and visual impact of the entire design. A well-defined focal point can enhance the overall harmony and balance of the arrangement, ensuring that it communicates the desired aesthetic effectively.

While clustering flowers can create interest and depth within an arrangement, and the base or outlines of a design are important for support and structure, neither of these elements functions as the main focal point. The focal point needs to be distinct and prominent to guide the viewer's gaze, making it a vital aspect of effective floral composition.