What is a "focal point" in a floral arrangement?

A "focal point" in a floral arrangement is the area that draws the viewer's attention first. This is a crucial element in design, as it serves as the centerpiece or highlight of the arrangement, guiding the viewer's eye to a specific location. The focal point is typically created using a larger or more visually interesting flower or element, which stands out in terms of color, size, or texture.

The significance of the focal point lies in its ability to create visual interest and establish a sense of hierarchy within the arrangement. By effectively using a focal point, a floral designer can convey a message or theme and enhance the overall aesthetic appeal, ensuring that the arrangement is both captivating and harmonious. Other elements like texture, balance, and color contribute to the overall composition, but it is the focal point that primarily serves to capture and direct attention.