What is the purpose of focal flowers in floral design?

Focal flowers play a crucial role in floral design as they serve as the visual anchor of the arrangement. These flowers are typically larger, more vibrant, or distinct in form compared to other elements in the composition, which helps draw the viewer's eye to a specific area of the arrangement. This intentional placement guides the viewer’s attention and creates a focal point that adds depth and interest.

While filling space quickly, tying the arrangement together with foliage, or adding height are all important aspects of floral composition, they do not define the primary purpose of focal flowers. Instead, focal flowers are strategically chosen to provide a prominent, eye-catching feature that enhances the overall aesthetic and emotional impact of the design. Their placement helps to balance the arrangement and can effectively highlight the theme or message that the designer wishes to convey.