What is the term for the useful life of cut floral materials after being received by a customer?

The term "Vase Life" refers specifically to the useful life of cut floral materials once they have been received by a customer and placed in a vase or similar container with water. It encompasses the period during which the flowers remain fresh and visually appealing, allowing customers to enjoy their purchase before the flowers begin to wilt or degrade in quality.

Vase life can be influenced by various factors, including the care provided post-purchase, the type of flower species, environmental conditions, and the handling techniques used prior to sale. This term is widely recognized in the floral industry for measuring customer satisfaction and is essential for florists to understand so they can provide guidance on how to maximize the longevity of cut flowers.

Other terms, although they might seem related, do not accurately capture the concept of the useful life of cut flowers once they are in the customer’s care. For example, "Cutting Life" could imply the period a flower remains fresh from the moment it is cut from the plant until it reaches the customer, which is not what the question is asking about. "Storage Duration" refers to the amount of time flowers can be stored before use, while "Service Life" is a broader term that may not specifically pertain to floral materials. Hence,