Who is responsible for selling floral goods and services to consumers?

The retail florist plays a crucial role in the floral industry as they are directly responsible for selling floral goods and services to consumers. They operate storefronts or online shops where they offer a variety of floral arrangements, plants, and related gifts. Retail florists cater to customer needs by providing personalized services, including custom arrangements for special occasions, advice on flower care, and customer service that enhances the shopping experience.

In contrast, wholesale distributors are primarily focused on supplying floral goods to retail florists and other businesses rather than selling directly to consumers. While floral designers create arrangements, they often work within retailers or wholesale businesses; their primary function is the artistic design aspect rather than direct sales. Logistics managers usually handle the distribution and supply chain management of floral products, ensuring that goods are delivered efficiently, but they do not engage in sales to the end consumer. These distinctions underscore why the retail florist is the correct answer, as they are the link between floral products and the consumer market.